Date Posted: Friday 20th April 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland beauty and PR performance.
In this week’s report, MMI look at the PR performance for beauty brands in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The beauty categories include cosmetics, skincare, fragrance, haircare, toiletries and beauty supplements.
Looking at February 2018, they focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. They share insight into which beauty category has performed particularly well and which products have seen an increase in PR mentions and EMV due to celebrity representatives as well as Social Influencers. This week’s report also presents festival beauty essentials – a selection of beauty products which are a mandatory for the festival season.
UK Brand Ranking:
UK Retailer Ranking:
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, firstname.lastname@example.org / 020-8831 7570.
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