My. Haircare has announced the launch of its new Infuse My. Colour Shampoo. The five shampoos are the first release in the My. Haircare UK product line and include: Ruby, which maintains the brightness of red, red-brown and burgundy hair; Copper, which maintains the brightness of deep strawberry blonde, copper, auburn and warm brown hair and adds warm tones to bleached hair; Gold, to maintain the brightness of pale, medium and dark blonde hair; Cobalt, which subdues warmth and maintains the depth of dark blonde, light, medium and dark brown hair; and Platinum, which neutralises yellow and maintains grey, white, pale blonde and highlighted hair. The shampoos are infused with vegan biodegradable colour to refresh hair colour and tone. The Infuse My. Colour Shampoos are available exclusively at my-haircare.com. Each bottle is priced at £15.95 (250ml).

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