To mark its 50th anniversary year, Mulberry has announced the launch of its Made to Last Manifesto, laying out its commitment to transform the business into a regenerative and circular model by 2030. 

To achieve this commitment the Made to Last Manifesto focuses on six key actions for change:

1. Pioneer a hyper-local, hyper-transparent ‘farm to finished product’ supply chain model

2. Develop the world’s lowest carbon leather sourced from a network of environmentally conscious farms

3. Achieve net-zero carbon emissions by 2035

4. Continue to extend the life of Mulberry products through repair and restoration

5. Buyback, resell or repurpose any Mulberry bag

6. Extend its commitment to being a real Living Wage employer by working with our network of suppliers to achieve the same

Launching on World Earth Day (22 April), with an open letter and digital campaign, the Mulberry Made to Last Manifesto asks a series of bold, challenging, and sometimes uncomfortable questions, that the brand will respond to with honesty and intention, even if it doesn’t have all the answers.

Thierry Andretta, Mulberry CEO has commented: “At Mulberry we have already taken significant action to embed sustainability across our business, but today we offer our commitment to a programme of transformative change, embedding principles of regeneration and circularity across our entire supply chain. We are committed to creating a hyper-local, hyper-transparent ‘farm to finished product’ sourcing model and whilst we are at the beginning of this transition, I am immensely proud of my colleagues and the work done to launch the Made to Last Manifesto. We look forward to the challenges ahead.”