Mood Bears has appointed Natalie Trice Publicity as its retained PR agency. Founded by Jo Proud and inspired by her own mental health journey, Mood Bears, as seen on Dragon's Den, has grown into an internationally recognised brand. Each of the eight brightly coloured bears represents a different emotion, from happiness and sadness to calm, love and hope, helping people of all ages understand and express their feelings.

Mood Bears is one of many wins for the Devon based agency with a global portfolio. In the past month, the agency has partnered with Hopefull Handbags, New Street Properties and The Community Camping and Healing Gatherings.