Sustainable fashion brand Monika the Label has introduced a new brand identity and circular resale platform with a fashion film anchored in The Long Live the City Cowgirl collection.

At its core, the film introduces three new Monika archetypes - The Free Spirit, The Downtown Muse, and The Elegant Collector.

The debut of the brand's circular resale platform in partnership with Continue will allow the Monika collective to re-sell their old MTL pieces directly on site, giving customers additional store credit to invest in new pieces, once they have made a sale.

Cornelia Backteman has been appointed to represent the brand.