ModusBPCM has been acquired by Ardmore Group and will revert to its original name MODUS. The agency will retain its specialist expertise and culture while gaining access to Ardmore's capabilities across creative, advertising, digital performance marketing and strategic consultancy.

MODUS will continue its partnership with BPCM, collaborating on shared clients across the UK and USA as part of its international network.

Rosie Pierce has been promoted from Strategic Director to Managing Director at MODUS. She will work with Ardmore Group leadership to oversee the agency's development and integration within the group.