Date Posted: Monday 26th April 2021
mmi Analytics, the company for data, commentary, and analysis across various media platforms, has revealed its insight for 2020 WrapUp.
Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.
This report has found that over the course of 2020, the UK beauty industry saw an 8% increase in editorial earned media value (EMV) and gained 52,862 more mentions compared to 2019. This excludes any impact that Instagram Stories had on the results. All categories saw a boost in coverage, with Toiletries and Skincare seeing the highest increase.
Download this month's report here.
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