Mischief PR has announced the launch of its new youth marketing division, cl!ckbait.

cl!ckbait is a cultural insights division and proprietary digital platform, with a hyper focus on youth culture. Driven by cultural intelligence, lived insight and strategic guidance rooted in real Gen Z behaviour - not stereotypes.

cl!ckbait is designed for brands and marketers who are increasingly concerned with resonating with younger audiences but don't know where to start.