Jewellery brand Mint & Lily is looking to partner with creators in the fashion, lifestyle, and parenting verticals for an exciting Mother's Day campaign targeting the USA market.

The brand is looking for authentic, engaging creators who can showcase the meaningful and stylish personalised jewellery pieces as the perfect Mother's Day gift.

Creators may receive selected gifting items from the brand's collections, including:

• Personalised necklaces
• Birthstone bracelets
• Earrings Rings
• Layering pieces
• Sentimental/custom keepsake jewellery

Looking For:

• USA-based creators or creators with a strong USA audience
• Fashion, style, motherhood, parenting, family, gifting, or lifestyle content creators
• Strong on-camera presence or aesthetically strong product-focused content
• Engaged communities with authentic influence

Follower Range Priority:

• Micro and mid-tier creators preferred (strong engagement over vanity metrics).

Collaboration Options:

• Gifting Collaboration
• Receive selected jewellery pieces in exchange for agreed content deliverables.
• Paid Partnership
• For creators with strong alignment, audience fit, and performance potential, paid opportunities are available.

Content Deliverables:

• Instagram Reels
• TikToks
• Styled try-ons
• Gift reveal / unboxing content
• Perfect Mother's Day Gift storytelling 
• Motherhood/family sentimental moments
• UGC-style paid ad creatives

Creative Direction:

The content should feel:

• Warm and emotional
• Stylish and elevated
• Authentic and relatable
• Celebratory of mums / motherhood
• Gift-focused with clear product visibility

Key Messaging:

• Meaningful personalised gifts for Mother's Day
• Beautiful keepsake jewellery she'll treasure
• Thoughtful gifts made personal
• Stylish everyday pieces with sentimental value

Usage Rights:

Please indicate rates for:

• Organic posting only
• Paid usage / whitelisting
• Raw content delivery
• Multi-platform usage

Please share:

• Social handles
• Audience insights
• Rates (if applicable)
• Examples of previous gifting / jewellery / family content
• Availability for Mother's Day turnaround

Categories:

• Fashion & Accessories

Creator type:

• Influencer
• UGC

Compensation:

• Paid campaign
• Gifting - product/service exchange
• Affiliate/commission-based

Payment range:

• £1000

Affiliate platforms:

• Skimlinks
• Impact

Please get in touch by 6 May.