Michael Kors has announced its debut wearable technology accessories line, beginning with the launch of the Michael Kors ACCESS display smartwatch. The launch is geared towards the fashion-focused consumer and features a smart timepiece that focuses on style and innovative design. The technology, which runs with both iPhone and Android phones, is made possible through a partnership with Google, using its Android Wear smartwatch platform. The Michael Kors ACCESS smartwatches will offer customisable features, include: changable display faces, interchangable leather and silicone wristbands, while the touchscreen while allow social media updates and text and email alerts, app notifications. smart help from Google, built-in fitness tracking and voice-activated Google. The ACCESS smartwatch will retail from $395 USD and will be available in Michael Kors stores, MichaelKors.com and select department and specialty stores later this year.  

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Michael Kors in 'in-house PR'