Wizard Publicity has been appointed to handle the press and publicity for Metix App, a new app launching on 22 November which aims to transform beauty retailing by bridging the gap between social media and shopping. Metix allows users to buy and replicate their favourite celebrity beauty looks all in one place and in just a few clicks.

Launching with 200+ top influencers and celebrities, Metix provides insider access to information that has never been available before. Shop full beauty looks directly from images and video tutorials, connecting beauty aficionados with limitless options for purchasing all in one app. Users will have access to exclusive content curated by Metix, revealing what the A-listers, such as Kim Kardashian-West and Victoria Beckham are actually wearing. The one-basket feature allows multiple products to be purchased from different retailers in a single transaction. Retailers available include: Harvey Nichols, John Lewis, Boots, Superdrug and more.

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Metix App in 'beauty, fragrance, grooming & health'