Meta has shared tips on how to maximise your holiday campaigns.

Insights: 

• 88% stronger returns delivered across Meta technologies compared to other social media channels on brand metrics.
• 58% of shoppers say that Meta is likely to influence their purchases.
• 63% of shoppers say that Meta technologies are likely to influence their festive purchases.
• 57% use Meta technologies for festive season research and evaluation.
• 79% of people who discovered products on Meta technologies ultimately purchased them.

The three solutions you need to drive festive season sales:

Meta Advantage+

• Maximise your peak-season campaign performance with industry-leading AI.
• You can automate all or parts of your campaigns – optimising your campaigns in real time and matching ads to the people most likely to buy. 
• 9% of businesses that used Advantage+ sales campaigns saw lower cost per action.

Opportunity score

• This exciting new tool helps you identify and prioritise campaign optimisations in near-real time.
• You can find your opportunity score and personalised performance recommendations in Meta Ads Manager under Account overview.  
• Advertisers who adopted opportunity score recommendations saw a 12% median decrease in their cost per result.

Meta Verified

• Adding the Meta Verified badge to your account can build confidence with shoppers, protect your brand, and more efficiently engage with your audience.
• You'll also gain exclusive features such as links in organic reels and increased search result visibility.
• Reels from Meta Verified subscribers got more views on average.

Here's how to optimise your lead campaigns for festive season success:

Maximise your performance

• Use Advantage+ audience and Advantage+ budget to make sure that your message reaches the right people at the right time.
• Leads campaigns with Advantage+ on delivered on average 14% lower cost per lead (CPL) and 10% lower cost per qualified lead (CPQL), compared to leads campaigns with Advantage+ off.

Align your goals

• Choose the right performance goal for your campaign to help achieve your festive season business objectives.
• By using instant forms Maximise number of leads performance goal vs website form, you could get 20% lower cost per lead.

Improve data accuracy and increase conversion tracking

• Invest in your first-party data strategy when integrating the Conversions API for CRM to make sure that your lead data is accurate and up to date. This will help you reach the right audiences and qualify leads in real time to improve your overall lead quality.
• Ads that use the Conversions API for CRM integration and conversion leads performance goal saw 19.2% lower cost per quality leads compared to ads that optimised for volume of leads.

Your Reels creative essentials checklist:

Go vertical

Use a 9:16 aspect ratio for better performance and a more immersive viewing experience.

Create for sound on

Include voiceovers, music and sound effects to grab attention and create an emotional connection.

Partner with creators

Collaborate with expert storytellers to authentically connect with your audience to drive festive inspiration and action.

Build in safe zones

Keep key messaging and visuals within the "safe zone" to ensure that your video is viewable and effective.

Put a face to your business

Include people in your Reels ads to help potential customers relate to your brand.

Nail the hook

Capture attention in the first five seconds and set the stage for your content.

For more information, visit facebook.com.