Meta has released Reels tips for holiday promotions, highlighting the best practices and learnings to fuel campaigns and creative.

Meta says that Reels are where more people are making holiday discoveries and purchases, with 79% of people saying they’ve purchased a product after watching Reels.

Essentials to drive performance:

• Consider leading with video and re-sizing it to 9:16 
• Audio is a key driver of engagement and entertainment on Reels - whether that’s music, voiceover or sound effects
• To ensure your messaging isn’t overlapped by the Reels user interface, keep the bottom 35% of your ads free of key creative elements, text and logos.

Aim for better performance and create in the language of reels - make it entertaining, relatable and digestible.

Adding Reels ads that include the creative essentials and at least one additional creative element (e.g. human presence, text overlay, etc.) led to greater performance across Reels, Feed and Stories:

• 16% improvement in cost per result (CPR)
• 29% higher conversion rate
• 13% higher ROAS
• 11% higher reach

Connect with a Meta Business Partner to efficiently create Reels ads:

• Meta Business Partners are companies Meta has vetted for their technical skills, services and unique ability to help businesses grow. From lightweight templates to full-scale production and working with creators, Meta Business Partners offer end-to-end solutions for Reels ads on Facebook and Instagram.

Tap into the potential of partnership ads to scale creator collaborations:

• Adding partnership ads on Reels to existing BAU (Business As Usual) campaigns led to a median 5% improvement in cost per result and a 20% higher conversion rate in comparison to BAU alone.

For more information, click here.