In response to recent UK regulatory guidance and following extensive engagement with the Information Commissioner’s Office (ICO), Meta will introduce subscription for no ads in the UK. This will give people based in the UK the choice between continuing to use Facebook and Instagram for free with personalised ads, or subscribing to stop seeing ads.

• Over the coming weeks, Meta will give people in the UK the choice to subscribe to stop seeing ads on Facebook and Instagram.
• Subscription for no ads will cost £2.99/month on the web or £3.99/month on iOS and Android, for the first Meta account.
• The UK’s more pro-growth and pro-innovation regulatory environment will mean more choice for users, continued free access to Facebook and Instagram for those who prefer that option, and ongoing support for businesses who rely on the personalised advertising tools as an engine of growth and productivity.
• The experience for those who choose to use the services for free will not change. They will continue to see ads on the platforms and will still be able to control their ads experience.

For more information, visit about.fb.com.