Meta has announced utility messages on Messenger - enabling businesses to effortlessly send key updates after purchases, events, or account activities using pre-approved templates.

These templates not only simplify message creation but also reduce the risk of violating Messenger platform policies. Businesses can easily reuse templates from the library or build their own custom libraries.

Utility messages are designed eventually to replace the current Post Purchase Update, Confirmed Event Update, and Account Update message tags on the Messenger Platform.

With utility messages, businesses can:

• Pre-approve templates for compliance and efficiency: Streamline communication with easy-to-use, Meta-approved templates.
• Enhance customer experience: Deliver timely, relevant updates through customers’ preferred messaging channel.
• Versatile use cases: Support a wide range of notifications - like order status and reminders, all in one platform.

Utility messages on Messenger are available in the Messenger Platform to all developers, businesses, and users in Philippines, Thailand, USA, and Vietnam.

For more information, visit facebook.com. 

Meta has also announce new features for its Edits video editing app. 

The new features include:

• 150 new fonts
• Save Edits drafts on Instagram to preserve progress for later.
• Extend audio elements beyond the video playback in the Edits creations.
• Import audio files from a device to use in clips.

For more information, visit threads.com.