Meta has announced a series of new AI-powered tools for marketers, advertisers, and creators across its platforms, alongside updates to its creator ecosystem.

End-to-end AI creative tools for marketers

• Meta is launching a new end-to-end creative solution with brand-aware generation tools, giving every marketer the ability to create, test, and launch ads aligned to their brand guidelines without specialist technical knowledge.
• A new brand memory feature learns a brand's identity and tone from existing ads, enabling scaled creative production without sacrificing consistency.
• Meta is collaborating with WPP to integrate the solution into WPP Open, allowing agencies to diagnose, generate, and scale creative for clients within their existing workflows.
• New generative AI updates to Ads Manager include expanded text generation for image creative, a built-in creative approval workflow, and language translation support now covering Portuguese, French, German, Italian, Indonesian, Hindi, Arabic, Chinese, Polish, Dutch and Turkish.
• A new large-scale study of over one million ad campaigns found that every dollar spent on Meta generates an average of $4.13 in revenue, up 25% since 2022.

For more information, visit facebook.com.

Unified creator marketing tools

• Meta is combining Creator Marketplace and Partnership Ads Hub into a single destination called Meta Creator Marketing Hub, launching later in 2026, making it easier to move from creator discovery to partnership ad activation.
• Facebook creators are being added to Creator Marketplace for the first time, joining more than 5 million Instagram creators already discoverable on the platform.
• New features in Partnership Ads Hub include surfacing content from creators a business doesn't already work with, filtering by product-tagged content, pre-permissioned creator content, and paid performance insights.
• Multi-media ads in Meta Ads Manager allow multiple images and videos to be uploaded into a single ad, with customisable cropping, text, URL and delivery settings for each asset across Facebook, Messenger, Instagram, WhatsApp and Meta Audience Network.

For more information, visit facebook.com.

Facebook Creator Studio relaunch

• Meta is reintroducing Facebook Creator Studio as a standalone AI-powered app, offering creators a dedicated space for performance insights, personalised growth recommendations, goal tracking, and community engagement tools.
• An integrated creator assistant is built into the app from launch, allowing creators to brainstorm content, assess performance, and receive tailored guidance on reach, engagement, and earnings.
• An AI-powered comment tool drafts replies in the creator's voice, with full editorial control before posting.
• The app is currently in early access with a waitlist open ahead of a broader launch.

Creator Dashboard and Meta Business Agent

• Meta's Professional Dashboard inside the Facebook app is being split into two distinct versions - Creator Dashboard and Business Dashboard - each tailored to its respective audience, with a content calendar, bulk video upload, and advanced insights now available via the web experience.
• More than one million businesses are already using Meta Business Agent to handle customer conversations across Meta's messaging apps. Trendyol Group reported over 15,000 AI-powered shopping conversations in its first week live in Saudi Arabia.

For more information, visit creators.facebook.com.