Menswear brand Jacamo has appointed M&C Saatchi PR to build brand awareness and deliver fun and engaging campaigns to help the brand continue to grow its share of the menswear business. The agency, which will report into Director of Global Communications, Ed Watson and Senior Press Officer, Jenni Bamford, has been briefed to support Jacamo with both brand and product PR, ensuring it is seen as a fashion destination for modern men. The menswear retailer recently announced the extension of its relationship with brand ambassador Ex-Cricketer Andrew (Freddie) Flintoff. M&C Saatchi PR will be working closely with Flintoff to deliver content for both digital and traditional media.

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Jacamo in 'fashion & accessories'