Purple has been appointed to handle the UK & US press, influencer, and VIP activity for OBAYATY, a new colour cosmetic and skincare brand exclusively designed and formulated for men. Thriving at the intersection of innovation, lifestyle, and luxury, OBAYATY inspires self-expression, confidence, and wellbeing. The introductory collection, features multipurpose skincare products and colour cosmetics, uniquely developed for male skin, helping to promote a new, daily beauty routine. The functional formulas have both instant and long-lasting benefits, all selected to target male-specific skincare concerns, combining science and nature for ultimate efficacy.