Premium Australian men's skincare brand Lqd Skin Care has launched in the UK at London Fashion Week Men's. Established in 2012, Lqd is targeted towards men who care about their appearance, with products that address common skincare concerns, such as dryness, redness, breakouts, and ageing. The brand has built a loyal following across the fitness-focused community with its anti-irritant, anti-oxidant, anti-inflammatory and anti-aging products. Melbourne-based founders and life partners Anthony McDonough and Chris Glebatsas are the living, breathing embodiment of the brand, impressive physical ambassadors who both embrace a holistic lifestyle philosophy built around three pillars: diet, training and skincare.  

Lqd is now stocked exclusively in Harrods after sponsoring LFWM as the official skincare sponsor.  

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Lqd in 'beauty, fragrance, grooming & health'