Men's beauty brand OBAYATY appoints PR, influencer and VIP representation
PR
| ACCOUNT WINS
| BEAUTY
Men's beauty brand OBAYATY appoints PR, influencer and VIP representation
Date posted on DIARY directory: Wednesday 23rd September 2026
1996Comms has been appointed to represent contemporary men's beauty brand OBAYATY, founded by Max Martin and Creative Director Pontus Frankenstein in Los Angeles. The agency will handle press communications, influencer and VIP relations across the USA, UK and EU markets.