Guild Co. has been appointed to handle all UK brand communications for TONIC, a pioneering medical apparel brand redefining patient wear with thoughtful design, compassionate innovation, and sustainability at its core.

A patient-led design house, from best-in-class materials to expert technical design, every garment is crafted to meet the unique needs of people in recovery, whether at home, in a hospital, or somewhere in between.

TONIC’s approach combines thoughtful and functional design, luxurious, breathable fabrics, and years of patient & clinician research and lived experience. 

TONIC is founded by Sophie Kinross, a former director of commercial fashion brands, who is renowned for her identity-driving impact across brands such as ME+EM, Hobbs, LK Bennett, River Island, and Topshop.