Date posted on DIARY directory: Wednesday 28th May 2025
SEO agency MediaVision has released its Q1 Fashion Report.
For the full report, visit wearemediavision.com.
Top 50 Fashion Brands by Share of Search
| Brand | Share of Search |
|---|---|
| NEXT | 10.80% |
| TK MAXX | 6.25% |
| PRIMARK | 6.15% |
| ASOS | 4.63% |
| JD SPORTS | 4.25% |
| NEW LOOK | 4.02% |
| MATALAN | 3.97% |
| PANDORA | 3.53% |
| ZARA | 3.28% |
| H&M | 3.28% |
| SHEIN | 2.68% |
| VERY | 2.67% |
| NEW LOOK | 2.65% |
| RIVER ISLAND | 2.23% |
| BOOHOO | 2.15% |
| NIKE | 2.14% |
| SELFRIDGES | 1.95% |
| ADIDAS | 1.37% |
| UGG | 1.28% |
| NEW BALANCE | 1.18% |
| MOUNTAIN WAREHOUSE | 1.09% |
| HARRODS | 1.09% |
| SCHUH | 1.08% |
| MANGO | 0.97% |
| FAT FACE | 0.89% |
| CROCS | 0.88% |
| FOOT LOCKER | 0.85% |
| FOOTASYLUM | 0.85% |
| TU CLOTHING | 0.84% |
| URBAN OUTFITTERS | 0.84% |
| CLARKS | 0.83% |
| GEORGE | 0.80% |
| JD WILLIAMS | 0.79% |
| ANN SUMMERS | 0.78% |
| LOUIS VUITTON | 0.75% |
| HOLLISTER | 0.70% |
| SUPERDRY | 0.64% |
| CONVERSE | 0.63% |
| H SAMUEL | 0.63% |
| RALPH LAUREN | 0.59% |
| DR MARTENS | 0.59% |
| DUNE | 0.58% |
| OFFICE | 0.57% |
| SWAROVSKI | 0.57% |
| BOOHOOMAN | 0.53% |
| BIRKENSTOCK | 0.49% |
| TOMMY HILFIGER | 0.49% |
| REISS | 0.47% |
| TED BAKER | 0.47% |
| MONSOON | 0.46% |
Top 20: Brand Growth in Search Demand
| Brand | % Change YoY | Search Demand Difference YoY |
|---|---|---|
| HOLLISTER | 38% | 499,360 |
| LOUIS VUITTON | 35% | 429,032 |
| HARRODS | 10% | 256,588 |
| VERY | 2% | 223,910 |
| ADIDAS | 9% | 152,424 |
| BIRKENSTOCK | 14% | 148,196 |
| NEW BALANCE | 4% | 130,208 |
| SELFRIDGES | 2% | 75,914 |
| CARTIER | 14% | 66,996 |
| MANGO | 3% | 64,649 |
| REISS | 5% | 58,694 |
| RALPH LAUREN | 4% | 52,526 |
| SWAROVSKI | 4% | 51,324 |
| BURBERRY | 6% | 34,887 |
| AGENT PROVOCATEUR | 20% | 25,857 |
| JO MALONE | 4% | 24,894 |
| TISSOT | 13% | 18,713 |
| GUERLAIN | 34% | 18,356 |
| CHURCH'S | 2% | 17,244 |
| TAG HEUER | 3% | 14,166 |
Top 50: Non-Brand Growth in Search Demand
| Search Term | % Change YoY | Search Demand Difference YoY |
|---|---|---|
| polka dot dress | 417% | 171,645 |
| bags for women | 55% | 65,104 |
| sunglasses | 17% | 61,948 |
| fur coat | 24% | 59,220 |
| denim dress | 30% | 54,900 |
| teddy bear coat | 13% | 54,018 |
| faux fur coat | 24% | 50,500 |
| cardigan | 15% | 47,229 |
| graduation dress | 23% | 44,326 |
| scarf | 13% | 41,135 |
| glasses | 8% | 38,015 |
| boys pyjamas | 27% | 37,530 |
| loafers | 19% | 33,861 |
| prescription sunglasses | 21% | 30,728 |
| denim shorts | 29% | 29,965 |
| yellow dress | 51% | 29,714 |
| sports bra | 8% | 27,666 |
| running shoes | 9% | 27,631 |
| jeans | 11% | 27,209 |
| corset | 6% | 27,184 |
| kids trainers | 15% | 22,705 |
| hat | 10% | 21,533 |
| cap | 10% | 21,149 |
| low rise jeans | 42% | 20,530 |
| watches | 3% | 19,839 |
| mens tracksuits | 5% | 19,795 |
| mens running shoes | 22% | 18,891 |
| duffle bag | 16% | 18,562 |
| bandana | 12% | 18,384 |
| black bag | 39% | 18,363 |
| tracksuit | 4% | 18,248 |
| tuxedo | 21% | 18,088 |
| gold ring | 12% | 17,621 |
| fur hooded coat | 12% | 15,978 |
| boat shoes | 20% | 15,544 |
| mens slippers | 4% | 15,406 |
| work trousers | 7% | 15,117 |
| joggers | 10% | 14,900 |
| jacket | 5% | 14,642 |
| denim jacket | 12% | 14,248 |
| shoes | 2% | 13,277 |
| kids clothes | 13% | 12,767 |
| baseball cap | 10% | 12,671 |
| kids shoes | 12% | 12,671 |
| card holders | 8% | 12,639 |
| leopard print dress | 29% | 12,069 |
| girls clothes | 6% | 11,936 |
| designer sunglasses | 17% | 11,721 |
| cycling shorts | 5% | 11,322 |
| t shirt | 3% | 11,096 |