M+C Saatchi UK has launched M+C Saatchi Social House, a new integrated social communications practice built to turn social audiences into active communities and cultural passion into commercial growth.

Katy Ball has been appointed Head of Social, joining from Hope&Glory, where she was Board Director. Shanice Dover has been promoted into the newly created role of Associate Director, Creator and Community, having previously served as Senior Social Account Director at M+C Saatchi Sport & Entertainment. Both will report to Laura Coller, UK CEO, M+C Saatchi Sport & Entertainment.

M+C Saatchi Social House brings together expertise across social strategy, content production, creator and influencer marketing, community management, paid social and creator commerce, underpinned by the agency's proprietary Fancom Accumulator methodology.