AKA Communications has been appointed by global luxury hospitality brand Passion F&B to lead UK PR and communications for Mayfair restaurant Trésind Mayfair and its cocktail bar Tryst. Passion F&B is the team behind Trésind Studios, the world's first three-Michelin-starred Indian restaurant.

The appointment follows the opening of Trésind in London on 9 May 2026. AKA will oversee consumer and trade communications, building awareness for both brands among London's premium hospitality destinations.

Trésind Mayfair is the fourth Trésind site globally and the first outside of India and Dubai. While drawing on the group's heritage of progressive Indian cuisine, the London restaurant is led independently by Executive Chef Amit Bagyal.

AKA Communications' remit spans strategic communications, media relations, profile building and campaign development for both Trésind Mayfair and Tryst.