BEAUTY | CAMPAIGNS / COLLABORATIONS
MAX&Co. to debut fragrance collection in partnership with Mavive
Date Posted: Monday 30th September 2024
Italian fashion brand MAX&Co. has signed an exclusive international licensing and distribution agreement with Italian perfume producer Mavive to launch its first fragrance line. The new MAX&Co. fragrance collection will debut in September 2025 with three scents, available in selected boutiques and leading international perfume shops and department stores.