M-M For Mondays and More, a new brand from fashion company Max Mara Fashion Group, has launched with a focus on versatile, functional wardrobe essentials for everyday wear.

The brand's six core product categories - sweatshirts, tops and t-shirts, shirts, trousers, dresses and knitwear - are built around jersey and knitwear fabrics designed for comfort and ease of care.

M-M is active on Instagram, Facebook, TikTok and Pinterest, with platform-specific content. The brand also publishes a bi-monthly newsletter on Substack, written by its design studio, which includes two recurring columns: The Making of, which follows a piece from concept to completion, and The Monday Manual, which explains technical details and fit terminology.

M-M For Mondays and More is distributed in more than fifty countries across Europe, Asia and the Americas through online retailers and selected multi-brand boutiques.