KNOWING has been appointed to handle the PR and KOL relations for new haircare brand Mai Nami and Ayurvedic beauty brand Mauli Rituals.

Mai Nami is inspired by founder Yasmine Ghandour’s Middle Eastern heritage, Mai Nami blends ancestral care with modern formulation to nourish, define, and enhance naturally wavy and frizz- prone hair in a single step. Simplifying care for waves with a calm, intentional solution designed to work with waves.

Mauli Rituals is founded in Britain and rooted in the ancient principles of Ayurveda, Mauli Rituals creates skin, hair and body treatments designed to nurture both physical and emotional wellbeing. Blending scientifically backed botanicals, adaptogens, therapeutic oils, nootropics and neurocosmetics, the brand transforms daily self-care rituals into moments of restoration, balance and reconnection. Mauli Rituals honours beauty as a holistic practice that supports the body, mind and soul.