London-based maternity and nursing brand Seraphine has been acquired by Mayfair Equity Partners for £50 million. Mayfair, along with management, has acquired the company from Bridgepoint Growth and entrepreneur founder Cécile Reinaud. Launched in 2002 by Cécile Reinaud as a boutique store in Kensington, London, Seraphine has grown to become an international business selling into 127 countries around the world.

Cécile Reinaud, Founder of Seraphine said: “I’m delighted that Seraphine is backed by a new investor and will continue its exciting growth journey. Bridgepoint has been incredibly supportive for the last three and a half years and I am now handing over Seraphine to its amazingly talented management team under the leadership of David Williams. As the brand founder, I am very proud of the achievements of Seraphine and delighted that my early entrepreneurial vision has blossomed into a global brand loved by mothers all over the globe.”