Married At First Sight Australia’s Jules Robinson has launched her shapewear brand, FIGUR, in the UK. Jules is aiming to revolutionise the UK shapewear industry with the launch of FIGUR, putting comfort front and centre and helping women feel supported, sexy, and confident every day. The innovative designs have been created to wear under all clothing to accentuate a woman’s natural shape and firm in all the right places. Identifying a gap in the market for easy-to-wear shapewear that is truly inclusive of all shapes, sizes and ages, Jules developed the idea for FIGUR during her 3-month filming stint on the hugely popular sixth season of Married at First Sight Australia.

instinct will handle a three-month launch campaign from July 2023, looking after all media, influencer, and VIP relations.