Marquee Brands has entered into an agreement to acquire Canadian heritage outdoor and lifestyle brand Roots.

As part of the transaction, Marquee Brands has partnered with JM&A Design and Development Inc., led by Canadian retail leaders Joseph Mimran and Frank Rocchetti. JM&A will serve as Roots' core operating partner, leading the business from Canada and overseeing retail and e-commerce operations across Canada and the USA.

Marquee Brands will focus on global brand stewardship and expansion, bringing its brand management, marketing and business development platform to build on Roots' foundation and unlock new category and market opportunities.