Marketing agency Jaywing reveals the highest-performing fashion and beauty brands in the UK
Date Posted: Thursday 10th April 2025
Marketing agency Jaywing has revealed the highest-performing fashion and beauty brands in the UK.
The insights were generated using Jaywing's Marketing Impact Score (MIS) - a fully objective measure of digital performance, providing a contextual comparison between brands by measuring a brand’s strength at driving digital traffic to its website.
The top 10 highest-performing fashion brands in the UK are:
- 1. Nike (5462)
- 2. Zara (5453)
- 3. H&M (5445)
- 4. UNIQLO (5359)
- 5. Macy's (5279)
- 6. John Lewis (5273)
- 7. Mango (5259)
- 8. TK Maxx (5221)
- 9. ASOS (5202)
- 10. Next (5187)
The top 10 highest-performing beauty brands in the UK are:
- 1. Walgreens (5216)
- 2. Boots (5186)
- 3. Ulta Beauty's Ultamate Rewards (5165)
- 4. Myprotein (5050)
- 5. LOOKFANTASTIC (4959)
- 6. Sephora Beauty Insider (4943)
- 7. Superdrug (4938)
- 8. Holland & Barrett (4871)
- 9. Lush (4808)
- 10. Space NK (4804)
To view the top performing brands in different industries, visit jaywing.com