Winners have been announced for the Marie Claire Hair Awards 2023. For this year's awards, the panel of expert judges tested hundreds of products across Wash & Care, Colour, Styling, Sustainability, Tools & Accessories and New to Market categories to create a definitive edit of the best in hair.

Winners:

BEST INNOVATION: TOOLS L'Oréal Professionnel Steampod4

BEST INNOVATION: TREATMENT Living Proof Triple Bond Complex

BEST NEW BRAND: TOOLS Bellissima Italia

BEST NEW BRAND: WASH & CARE ARKIVE

BEST NEW PRODUCT: TOOLS CurrentBody Skin LED Hair Regrowth Device

BEST NEW PRODUCT: WASH & CARE This Hair Of Mine Hair Serum

BEST NEW PRODUCT: STYLING Hairstory Hair Oil

BEST INNOVATION: WASH & CARE We Are Concentrate No Added Water Shampoo and Conditioner

BEST INNOVATION: SERVICE The Hair Consult

For more information visit marieclaire.co.uk.