Manolo Blahnik, the privately-owned luxury footwear and accessories brand, announces the appointment of Jodie Blake as Chief Marketing Officer, effective immediately.

Jodie joined Manolo Blahnik in 2019 as Head of Marketing and Communications. During this time, Jodie was responsible for overseeing the London head office's Communications department comprising of Content, Marketing & Events and Press & VIP divisions. She worked closely with former CMO, Carla Filmer, on the planning and execution of brand strategy and on creative activations in global territories excluding North America and Canada.

Prior to her time at Manolo Blahnik, Jodie held the position of Head of Marketing and Communications at Self-Portrait, the contemporary womenswear brand based in London. In her time there, she built the company’s first in-house marketing team and oversaw the global marketing, PR and VIP divisions as well as building experiential brand moments and developing multichannel media partnerships. 

In her role, Jodie will be responsible for delivering and executing the global communications strategy for the brand under the direction of Manolo Blahnik himself and CEO, Kristina Blahnik. Establishing a strong brand voice and visibility in new and evolving markets, she will oversee new market launches and the accompanying communications strategy for the company’s ambitious growth plans in Asia, North America, and Europe. In addition, she will work in partnership with Elodie Bougenault, Chief Commercial Officer, on developing and integrating an elevated customer experience programme across all business touchpoints.