MANGO has announced the launch of Mango Stylist, a new virtual assistant powered by generative artificial intelligence. A pioneering conversational tool in the fashion sector designed to enhance the online shopping journey through tailored recommendations, outfit proposals, and the latest trends.

Currently available for the Woman line in around 10 markets, mainly in Europe and the United States, Mango Stylist allows customers to engage with fashion in a natural, conversational way, both on the e-commerce platform and Instagram account.