Cult US beauty product MakeupDrop, has announced it will launch exclusively into Boots on 12 April.  MakeupDrop is the original silicone sponge, eliminating wastage as it doesn’t soak up any liquid. A favourite of A-listers including Natalie Portman and Chrissy Teigan, it sells 20 units every 60 seconds. In addition, Sparkle PR has been appointed to handle all PR and social media for the brand.

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MakeupDrop in 'beauty, fragrance, grooming & health'