Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency for its Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment business units in the region. The win sees Gambit take on Majid Al Futtaim Group’s shopping malls portfolio in the GCC, including iconic destinations such as Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Zahia and City Centre Bahrain, and the Group’s entertainment attractions such as VOX Cinemas, Ski Dubai, Magic Planet, Dreamscape, Snow Oman, the recently opened Snow Abu Dhabi and more.

The appointment comes following an extensive pitch process over the past six months, where agencies had to showcase their abilities from both size and skill perspectives to have the opportunity to service such a renowned and fast-growing regional portfolio.