Date Posted: Monday 15th April 2019
MAC Cosmetics is celebrating the 25th anniversary of its Viva Glam campaign with a makeover. It also pays homage to the iconic first-ever VIVA GLAM campaign and the original red Viva Glam I Lipstick with supermodel Winnie Harlow.
Created in 1994 MAC Cosmetics combined glamour with fundraising initiatives and the commitment to ending HIV/AIDS. Celebrities who have featured in the campaign have included Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin. These celebrities have driven sales of Viva Glam lip products, with 100% of the RRP, less VAT, in the UK and Ireland going towards the funding of HIV/AIDS programs around the world.
MAC Cosmetics (UK) in 'Brands'
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