Paris fragrance house BDK Parfums has announced that French multinational luxury goods company LVMH Luxury Ventures Fund I (“LLV”) has acquired a minority stake in the company. LLV's mission is to invest in iconic brands that are in tune with the times.

This is the first time the company has opened its capital to an external investor. This investment aims to support BDK Parfums' international development and promote its olfactory and creative universe, while preserving the exceptional quality of its fragrances.

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