Luxury streetwear label Off White has announced the launch of L/AB c/o Off-White™, a cultural platform and creative ecosystem within the Off-White™ universe.

Through customisable everyday essentials, collaborative experiences, and ongoing creative exchange, it empowers a new generation to participate in culture, rather than simply consume it. L/AB c/o Off-White™ encourages experimentation, collective creativity, and the continual recoding of culture. It takes particular direction from “Laboratory of Fun,” the concept that envisioned creativity as an open, evolving process rather than a fixed outcome.