Luxury lifestyle brand Aurélien debuts London flagship store
Date posted on DIARY directory: Wednesday 2nd September 2026
Luxury lifestyle brand Aurélien has opened its first flagship store in Knightsbridge, London. The 3,200 sq ft boutique will be located at 59 Brompton Road, near Harrods.
Xander Bieckmann, Retail Developer at Aurélien, said: "London has always felt like a natural next chapter for our brand, fully in line with the vision and ambitions that continue to shape our company. Knightsbridge attracts a diverse international audience with a deep appreciation for craftsmanship, understated luxury, and timeless design. The opening of our new Flagship Store in this area marks an important milestone for Aurélien and represents a significant step in our continued global expansion."
The store will stock the brand's collections, including outerwear, knitwear, footwear, and accessories.

