Integrated creative communications agency Brandnation has been appointed by luxury beauty brand MERIT as its UK & Ireland influencer agency of record. 

As part of the partnership, Brandnation will leverage its cutting-edge Sphere™ influencer marketing studio and its renowned “Creativity. Multiplied.” philosophy to drive innovative and authentic influencer campaigns for MERIT in the UK and Ireland markets.

The agency's deep understanding of the beauty sector, combined with its ability to fuse creativity with measurable impact, will enable MERIT to connect with its audience in unique and meaningful ways.

Brandnation’s Sphere™ offering, which blends AI with a human touch, will play a key role in ensuring that MERIT’s influencer campaigns are both culturally attuned and impactful, resonating with the brand’s audience while driving real business results.

Aisle 8 will still continue to handle all other traditional UK media.