capsule. has been appointed to lead all UK press and influencer communications for LUMENE, as the brand accelerates its growth across the UK market.

Alongside an earned media strategy, capsule. will support LUMENE’s continued expansion through retailer-focused consumer activations, influencer partnerships and community-led growth, helping to drive awareness, advocacy and long-term brand love.

Drawing on Finland’s unique natural environment, LUMENE creates skin-loving skincare and colour cosmetics powered by light-charged ingredients such as cloudberries and birch sap, blended with advanced scientific research to deliver a natural, feel-good glow.

Inspired by the transformative power of Nordic light, LUMENE champions the synergy of nature and science through responsible innovation and its B Corp certification, a commitment that supports the brand’s growing UK presence.