Date Posted: Tuesday 30th June 2020
lululemon athletica inc. has announced that it has entered into a definitive agreement to acquire in-home fitness company Mirror. Created as an interactive workout platform Mirror launched in 2018 and features live and on-demand classes. Mirror will bolster lululemon's digital offerings and bring immersive and personalised classes and mindfulness solutions to lululemon's customers.
Brynn Putnam, founder and chief executive officer of Mirror, and a former lululemon Ambassador said: “We are thrilled to officially become a part of the lululemon family. As part of lululemon, MIRROR can further strengthen its position and accelerate its growth by leveraging lululemon’s deep relationships with its guests, ambassadors and communities, as well as the company’s infrastructure, including its store network and ecommerce channels, to acquire new users.”
Following completion of the acquisition Mirror will operate as a standalone company within lululemon and Putnam will continue as Mirror’s Chief Executive Officer.
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