Popcorn PR has been appointed by UK noodle brand Lucky Boat Noodles. The independent creative communications agency will lead consumer PR, influencer engagement, brand partnerships and earned-first campaigns for Lucky Boat across the UK.

The appointment also signals a broader relationship with Westmill Foods, one of Europe's largest suppliers of world foods and grocery brands.

Popcorn's first activation with Lucky Boat launched in early June with a one-night takeover event at China Star, a longstanding family-run Edinburgh restaurant. In partnership with chef and influencer duo Chin and his mum Choo, the activation was designed to celebrate and support independent Chinese restaurants at the heart of local communities. The fully subscribed event brought together members of the public, media, influencers and long-time China Star supporters for a limited-edition Chin and Choo Chow Mein dish, raising over £1,200 for the restaurant.