Communications specialists Lauren Hole and Sherry Ruparelia have launched LS Comms Freelance Collective, a new freelance collective delivering PR, communications, brand consultancy, strategy, and events management services. The collective is designed to support agency, in-house, and brand teams with flexible, senior-level expertise.

Sherry Ruparelia, formerly Senior Account Manager at RKM Communications, and Lauren Hole, previously Senior Account Director at MPR, bring a combined 20 years of industry experience. Their work spans the launch of global haircare brands in the UK, the introduction of pharmaceutical innovations worldwide, and the delivery of multi-market campaigns for global manufacturers.

Their collective experience also includes building A-list skincare campaigns, developing personal brands for doctors and clinics, leading influencer activations, and managing end-to-end projects ranging from digital shoots to high-profile press events.

LS Comms Freelance Collective offers a collaborative, results-driven approach, providing brands and teams with access to trusted communications expertise tailored to their specific needs.