Louise Grace PR has been appointed to handle the PR and communications for We Shut It, a new sleep brand sparking a movement for the well-rested elite. We Shut It is about sleep wellness and rituals that restore: slow breathing, waking up refreshed, and affirmations

Founded by Transformational Breath expert Pei Chan, We Shut It was born out of necessity, building a world where sleep is sacred, skin is dewy, and deep rest is the ultimate status symbol.

The brand has launched initially with its signature mouth tapes, crafted from bamboo fibre for a safe, skin-friendly sleep experience.