Dust PR has been appointed to handle the press and publicity for Australian active technical brand Lorna Jane. The agency's remit will cover full press office as well as the launch of the brand’s first UK Flagship Store, located in London’s St Martin’s Courtyard, Covent Garden. The women’s fitness and lifestyle brand founded by British born Active Living Advocate and fashion fitness pioneer, Lorna Jane Clarkson, provides industry leading technology, expert craftsmanship and hi-tech performance fabrics within each garment. Dust PR will host a media preview event of the new store on 12 February, and will be open to the public from 13 February. An official launch celebration will be announced later.

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Lorna Jane in 'fashion & accessories'