L’Oréal Professionnel has unveiled Canadian model, Crista Cober, as its new International Spokesperson. Crista joins the brand’s glam team alongside Alexa Chung who also became a L’Oréal Professionnel International Spokesperson just a few weeks ago. Crista will be the face of the brand’s two most strategic launches in 2018: Botanea, the first 100% herbal and vegan professional haircolor of the L’Oréal Group, and Source Essentielle, the first vegan and natural professional haircare refillable in salons.