L'Oréal Paris has appointed actress and producer Kristen Bell as its new Global Ambassador.

Kristen is an Emmy-nominated actress known for roles in The Good Place, Veronica Mars and Nobody Wants This. She is also a mental health advocate, entrepreneur and co-founder of several purpose-driven brands.

She joins L'Oréal Paris's roster of global ambassadors including Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner and Eva Longoria.

Laura Branik, President of L'Oréal Paris USA, said: "Kristen is a true force - she blends an unapologetic self-assurance with a genuine, down-to-earth warmth that immediately commands respect and connection. Welcoming her to L'Oréal Paris is a defining moment. This partnership isn't just about showcasing incredible, trusted products; it's about amplifying a powerful voice that inspires every woman to own her narrative and confidently define her own worth."