Personal care company L’Oréal has announced that it has signed an agreement to acquire professional haircare brand Color Wow.

Founded in 2013 by Gail Federici, Color Wow, based in the USA and UK, offers a unique range of products that have gained a loyal and devoted following amongst stylists, media and consumers alike. 

This acquisition further strengthens L’Oréal’s Professional products' portfolio, with a proven track record of success and strong potential for global growth.

The deal will close following the customary closing conditions, including the standard regulatory approvals.

For more information, visit loreal.com.